Based in Nampa, Idaho

Local SEO and websites for Treasure Valley businesses rooted in family, health, and community

When neighbors search for what you offer, they should find you. I help local businesses show up on Google and Google Maps, and give them a website that makes it easy for people to call, visit, or book.

Who I work with

I work with Treasure Valley businesses that are rooted in family, health, and community. If your business is built on real relationships with the people around you, and you would rather spend your time serving them than figuring out Google, we will probably get along well.

You do not need to know anything about SEO (search engine optimization) or the work of helping people find you on Google. That part is my job. I will explain what I am doing in plain language and keep you in the loop.

Packages

Three simple ways to work together. Not sure which one fits? Reach out and we will figure it out together.

One-time

Local Foundation

The groundwork that helps Google understand and trust your business.

  • Tracking setup so we can see how people find you
  • A benchmark, a snapshot of where you stand on Google today
  • Google Business Profile fixes (the listing that shows up in Google Maps and search)
  • On-page basics, including schema (behind-the-scenes code that helps Google read your business details)
  • Core directory listings on the main sites where people look up local businesses

Monthly

Local SEO Retainer

Steady, ongoing care so you keep growing after the groundwork is done.

  • New service and area pages on your website
  • More directory listings
  • Review and photo support for your Google Business Profile
  • Google Business Profile posts
  • A plain-language monthly report so you always know what is happening

To keep my focus where it helps you most, I do not offer ads, social media management, branding, or complex online stores. And I will never promise a specific ranking on Google, because no one honestly can.

How it works

  1. Let's talk

    Call, email, or send a message. We will chat about your business, your customers, and what you would like to change.

  2. See where you stand

    I set up tracking and take a benchmark, so we know how you show up on Google today and can see what changes.

  3. Build the foundation

    I fix your Google Business Profile, tidy up your website basics or build you a new site, and get you listed in the right places.

  4. Keep growing

    If you choose the monthly retainer, I keep adding to your presence and send you a plain-language report every month.

Sorell Miller, owner of Rooted Search Co., smiling in a cap and backpack on a mountain trail with sunlit peaks and a rainbow behind him

Hi, I'm Sorell

I'm Sorell Miller, the person behind Rooted Search Co. I'm based in Nampa, Idaho, and I help local businesses across the Treasure Valley get found by the people who are already looking for them.

I started Rooted Search Co. because I was tired of doing work that I felt wasn't making a meaningful difference in the world, or even in my hometown.

The small area of the Treasure Valley I once knew has changed a lot. Many will say not for the better, and in part I agree. But there is so much opportunity here to do genuine good for people and to help lead and guide them into healthier, more rooted lifestyles, the way I believe we were created to live.

I want to help bring people back down to earth, so they don't get so caught up striving for the things in life that don't actually matter, but rather the things that do, like quality time with family and friends. I want people to wake up every day feeling good, with no weight or pressure on their chest, high energy, and a clear mind. Don't you want that?

I'll never be able to fix everyone's problems, but I believe I can do something with this that will actually benefit people in a way that matters, even if it's only a little.

When you work with me, you work with me directly. No hand-offs and no confusing jargon. Just clear work and honest updates.

Where I work

I serve businesses throughout Ada County and Canyon County, Idaho, right here in the Treasure Valley. I'm local too, so I know the community your customers live in.

  • Ada County, Idaho
  • Canyon County, Idaho

Let's get your business found

Tell me a little about your business and I will get back to you. Prefer to talk? Call or email any time.